El Gato Negro

BUILD AT HOME WITH LEGOLAND DISCOVERY CENTRE

The doors to Legoland Discovery Centre Manchester may be temporarily closed but that doesn’t mean the creative fun has to end.

As the leading family attraction prepared to ‘lock down’ with the rest of the nation this month, we were pleased to get to work adapting the attraction’s communications strategy, with a focus on inspiring and delighting LEGO fans across the region.

#LDCBuildAtHome, a series of virtual build workshops imagined by The Strong Agency and led by Master Model Builder James Windle, has done just that, with thousands of families tuning in from the comfort of their home to participate in the builds.

The campaign, devised and delivered in just seven days, has been such a success its been confirmed to run twice a week throughout April, with LEGO fans young and old invited to join in every Tuesday and Thursday at 3pm.  Those interested in joining in the fun, should simply visit the attraction’s Facebook page on the outlined dates and times.

Activity has driven incredible media coverage too, with James positioned alongside internet sensation Joe Wicks!  To follow is just a handful of the many highlights:  Evening Standard   /  Shortlist   /  Manchester Evening News   /   Manchester’s Finest   /   About Manchester   / Liverpool Echo   /   Manchester Wire 

Read more

MERLIN ENTERTAINMENTS APPOINTS THE STRONG AGENCY

In a week that’s been dominated by hard news, we’ve been proud to share a little good, with news that The Strong Agency has been appointed by Merlin Entertainments.

The retainer contract sees Strong work with the leading business to promote it’s two incredible Manchester attractions – SEA LIFE Manchester and Legoland Discovery Centre Manchester.

Work is already underway with plans for Sea Life Manchester’s exciting new feature, Snorkel with Sharks, in development.  The agency will also promote the attractions’ annual programme of events.

Speaking on the appointment, Jenn McDonough, General Manager Manchester Cluster, Merlin Entertainments, said: “We’ve worked with a number of partners over the years, but none have grasped the business quite in the way that Jules, and now The Strong Agency, does.  She has a proven track record for delivering creative and strategic campaigns that meet our business objectives, and we’re delighted to work together.  We know we’re in good hands.”

The appointment is a significant win for the agency and plays to our key strengths.   Thanks to PR Week, Prolific North & Response Source for covering the news.

Read more

DOUBLE WIN FOR EL GATO NEGRO

Strong client, El Gato Negro, celebrated this week as the leading tapas restaurant picked up two accolades at the prestigious Oliver Awards.

Open little more than four months, it’s a notable achievement for the Leeds restaurant, with El Gato Negro awarded Best World Restaurant and Best Overall Restaurant.   It was also highly commended in the Best Newcomer category.

Speaking on the night, Chef Patron & Creative Director, Simon Shaw, said: “It’s great news, we’re really chuffed.  To be awarded not just one but two accolades after such a short period of trading is incredible.

“It’s a privilege and humbling to be recognised by your guests and industry peers, and a brilliant achievement for the team.”

The Oliver Awards recognise and celebrate the achievements of the best in the business in Leeds’ flourishing food and drink scene, and saw 16 accolades presented on the night.

We’re incredibly proud to work with the team and to have the opportunity to document and promote El Gato Negro’s continued growth and success.

(Images credits: Allan McKenzie/YPN)

 

Read more

EL GATO NEGRO LAUNCHES THIRD RESTAURANT AT PARK ROW, LEEDS

Chef Patron and Creative Director of El Gato Negro, Simon Shaw, has returned to the city he credits with kick-starting his career, with the launch of his third restaurant, El Gato Negro, Leeds.

We’ve been pleased to document the journey from Simon’s announcement in July to the media launch in October, when we were thrilled to host 26 of the city’s key media at an intimate press lunch.

We’re been blown away by the response enjoyed with widespread praise for restaurant seeing El Gato Negro shortlisted twice in the acclaimed Oliver Awards just three weeks to follow opening.

A five-star review in the Yorkshire Post, exclusive feature interview and inclusion in Leeds List’s round up of top 2019 launches are some of the many coverage highlights, with extensive lifestyle coverage confirmed for 2020.

Bookings can be made online at www.elgatonegrotapas.com/leeds/ or by phone on 0113 322 0763.  The 200-cover restaurant can be found at 35 Park Row, Leeds, LS1 5JL.

Read more

EL GATO NEGRO SAILS INTO EXCHANGE FLAGS, LIVERPOOL

Simon Shaw, Chef Patron and Creative Director of El Gato Negro, opened the doors to his new restaurant in Liverpool, this week.

The acclaimed tapas restaurant which, under the tutelage of Shaw has garnered widespread critical acclaim and a succession of accolades from Hardens, Michelin, The Times and The Good Food Guide, takes prime position at historic Exchange Flags.

We were thrilled to work with the team on the opening and to deliver a week long celebration including an intimate press dinner, launch party for over 300 of the city’s key stakeholders and series of private events.

The Liverpool Echo joined us in covering the grand opening with extensive coverage in all of the region’s key news and lifestyle outlets, underpinned by national coverage in Stylist and The Independent.

We’re thrilled to continue our work with the award-winning restaurant operator with exciting plans in place for 2020.

Reservations for El Gato Negro, Exchange Flags, Liverpool, can be made online at https://www.elgatonegrotapas.com/liverpool/ or by phone on 0151 236 1331.

Read more