In a week that’s been dominated by hard news, we’ve been proud to share a little good, with news that The Strong Agency has been appointed by Merlin Entertainments.
The retainer contract sees Strong work with the leading business to promote it’s two incredible Manchester attractions – SEA LIFE Manchester and Legoland Discovery Centre Manchester.
Work is already underway with plans for Sea Life Manchester’s exciting new feature, Snorkel with Sharks, in development. The agency will also promote the attractions’ annual programme of events.
Speaking on the appointment, Jenn McDonough, General Manager Manchester Cluster, Merlin Entertainments, said: “We’ve worked with a number of partners over the years, but none have grasped the business quite in the way that Jules, and now The Strong Agency, does. She has a proven track record for delivering creative and strategic campaigns that meet our business objectives, and we’re delighted to work together. We know we’re in good hands.”
The appointment is a significant win for the agency and plays to our key strengths. Thanks to PR Week, Prolific North & Response Source for covering the news.