Archives for Lifestyle

El Gato Negro & Canto Recognised In The Michelin Guide 2021

This week saw some welcome good news for the hospitality industry as the Michelin Guide Great Britain and Ireland 2021  was unveiled.

There was much to celebrate at El Gato Negro as the acclaimed Spanish tapas restaurant was awarded a Michelin Bib Gourmand for the fifth year running.

The King St restaurant is the only Manchester city centre establishment to be honoured with a Michelin Bib Gourmand in this year’s list and to receive the accolade for five consecutive years.  El Gato Negro, Manchester, is led by Head Chef Milan Sojka for whom this is personally a second accolade, having also steered the King St restaurant to success in 2020.

Introduced in 1955 the Michelin Bib Gourmand list puts a spotlight on restaurants for providing “exceptionally good food at moderate prices.”

Providing further cause for celebration sister restaurant Canto was also listed by the prestigious guide.  Launched in September 2018 in the heart of Cutting Room Square, Ancoats, the Mediterranean tapas restaurant has, under the tutelage of Creative Director and Chef Patron Simon Shaw, and Head Chef Carlos Gomes, quietly established itself as one of Ancoats’ best restaurants and bars, loved for its laidback atmosphere and consistently good small plates.

Speaking on the success of El Gato Negro and Canto, Chef Patron and Creative Director Simon Shaw said: “In what has been such a tough year for everyone, to get the news that we have been awarded a Michelin Bib Gourmand is incredible and has given all involved a real lift.  It is one thing to be awarded a Michelin Bib Gourmand but to keep it is massive and a real testament to the work of Milan and the team.

“To see Canto listed alongside El Gato Negro is something else.  To be recognised by the Michelin Guide in such a short space of time is a great achievement and hopefully something we can build upon from here.  He’s not a fan of the spotlight but this is deserved recognition for Carlos, and I couldn’t be more pleased for him.  It’s exciting to think what we could continue to achieve.”

El Gato Negro is one of the country’s most celebrated modern Spanish restaurants and Canto a real rising star.  We couldn’t be more proud to work with the team and are raising a glass to all involved.

Read more at The Business Desk, I Love Manchester, Manchester Evening News, and Manchester Confidential amongst others.

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Unlocking The UK’s Hospitality Sector

It’s been two weeks since UK restaurants were permitted to reopen and what a two weeks its been.

We’ve been thrilled to work with Individual Restaurants in promoting every one of the group’s amazing restaurant’s return, with 23 venues reopened across the UK to date.  An ongoing, phased roll-out scheme will see the doors to the entire estate open in just a few weeks.

The safety of all guests is Individual Restaurant’s number one priority with the team working tirelessly to create safe and stylish dining environments for guests to enjoy.  The following linked video produced by the Group and on which we were pleased to support, documents just some of the new safety measures introduced.

An incredible job delivered by an incredible team.  Generating coverage for each and every reopening has been our pleasure.

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ACAI Outdoorwear Appoints The Strong Agency

The agency is delighted to have been appointed as the national retained PR agency for premium women’s outdoorwear brand, ACAI.

The leading outdoor clothing company revolutionised the women’s outdoorwear market in 2016 with the launch of its Skinny Outdoor Trouser, legwear that fits like a skinny jean but has all the performance benefits of an outdoor trouser.  Now, following another record year, the business is expanding with an extended collection and new premises.

The Strong Agency will handle the brand’s national trade and consumer PR, with a focus on raising brand awareness, driving online sales, and partnership amplification.  The agency will also work on ACAI’s content strategy, building a community of women with a shared love of the outdoors.

Work is already underway with the team supporting ACAI throughout the pandemic, a period which has seen the pioneering business enjoy exponential growth, despite the challenges of Covid-19.

Speaking on the appointment, ACAI Co-Founder and Managing Director, Joe Bromley, said: “Contrary to the difficulties many businesses unfortunately face at this time, our investment and growth are continuing.

“We’ve ambitious plans and are pleased to work with The Strong Agency to grow our brand awareness.  The agency’s expertise in the retail and outdoor sector combined with its passion for ACAI impressed us from the off.  We’ve no doubt that Strong’s creative and strategic approach, combined with its established network of contacts, will be of significant value to the business.”

Founder of The Strong Agency, Julie Wilson, added: “This is a brilliant appointment for the agency, playing to both our sector strengths and our personal interests.

“With over 15 years’ retail PR experience we are well placed to contribute to the continued growth and success of ACAI.   The collection is incredibly strong, combining high-end, fashionable shapes with the latest in technological innovation, to achieve a range that delivers on both style and performance.  We couldn’t be more pleased to work together.”

 

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