Posts by Julie Wilson

MERLIN ENTERTAINMENTS APPOINTS THE STRONG AGENCY

In a week that’s been dominated by hard news, we’ve been proud to share a little good, with news that The Strong Agency has been appointed by Merlin Entertainments.

The retainer contract sees Strong work with the leading business to promote it’s two incredible Manchester attractions – SEA LIFE Manchester and Legoland Discovery Centre Manchester.

Work is already underway with plans for Sea Life Manchester’s exciting new feature, Snorkel with Sharks, in development.  The agency will also promote the attractions’ annual programme of events.

Speaking on the appointment, Jenn McDonough, General Manager Manchester Cluster, Merlin Entertainments, said: “We’ve worked with a number of partners over the years, but none have grasped the business quite in the way that Jules, and now The Strong Agency, does.  She has a proven track record for delivering creative and strategic campaigns that meet our business objectives, and we’re delighted to work together.  We know we’re in good hands.”

The appointment is a significant win for the agency and plays to our key strengths.   Thanks to PR Week, Prolific North & Response Source for covering the news.

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DOUBLE WIN FOR EL GATO NEGRO

Strong client, El Gato Negro, celebrated this week as the leading tapas restaurant picked up two accolades at the prestigious Oliver Awards.

Open little more than four months, it’s a notable achievement for the Leeds restaurant, with El Gato Negro awarded Best World Restaurant and Best Overall Restaurant.   It was also highly commended in the Best Newcomer category.

Speaking on the night, Chef Patron & Creative Director, Simon Shaw, said: “It’s great news, we’re really chuffed.  To be awarded not just one but two accolades after such a short period of trading is incredible.

“It’s a privilege and humbling to be recognised by your guests and industry peers, and a brilliant achievement for the team.”

The Oliver Awards recognise and celebrate the achievements of the best in the business in Leeds’ flourishing food and drink scene, and saw 16 accolades presented on the night.

We’re incredibly proud to work with the team and to have the opportunity to document and promote El Gato Negro’s continued growth and success.

(Images credits: Allan McKenzie/YPN)

 

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A STRONG OFFICIAL LAUNCH

This week, after an incredible run of client launch events, we paused to announce one more – our own.   On Monday March 2nd we raised a glass to the official launch of The Strong Agency, and what an occasion it has been.

We’ve been blown away by the response enjoyed and are grateful to everyone that has taken the time to get in touch and wish us well.  If you missed the announcement you can read about it on PR WeekProlific North or Response Source,.  You can, of course, also follow us here for all our latest news.

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NEW SEASONAL MENU AT CANTO

Popular Mediterranean tapas restaurant, Canto, has introduced a new autumn / winter menu and it’s warming hearts and souls.

Featuring a range of new dishes including popular and returning best-sellers, we’ve had the pleasure of unveiling the new seasonal menu to the media and inviting reviewers to sample Head Chef Gomes’ own personal favourites.  The response has been as incredible as the food, with widespread praise and coverage for the Ancoats restaurant, including kind words from Frank Lampard who, in a recent interview with The Sportsman, cited the restaurant as “his favourite place to eat in the entire world, well, Manchester.”

Located in the heart of Cutting Room Square, Canto has established itself as one of the fashionable district’s key destinations.  With lots of exciting developments in the pipeline we’re looking forward to 2020.

To make a reservation please contact [email protected] or call 0161 870 5904.

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FLAGSHIP GINO D’ACAMPO MY RESTAURANT OPENS IN BIRMINGHAM

The UK’s favourite Italian chef and star of hit ITV shows Gordon, Gino and Fred: Road Trip, and Italian Escape, has opened his latest restaurant on bustling Temple Row, Birmingham

Occupying a prime position in the heart of the business district, right next to The Ivy and San Carlo, the 165-cover restaurant, is impressive and features a striking 25m marble eat at cocktail bar, beautiful open plan restaurant and 15m open kitchen.

We were pleased to work with the team to promote the launch, landing a four page exclusive in OK! Magazine alongside widespread feature coverage.  Highlights include a six-page spread in leading lifestyle title Style Birmingham, features on BBC Midlands and Birmingham TV, a brilliant write up on I Choose Birmingham and extensive business and lifestyle articles.

Reservations can be made by email at [email protected] or by phone at 0121 633 3636.

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EL GATO NEGRO LAUNCHES THIRD RESTAURANT AT PARK ROW, LEEDS

Chef Patron and Creative Director of El Gato Negro, Simon Shaw, has returned to the city he credits with kick-starting his career, with the launch of his third restaurant, El Gato Negro, Leeds.

We’ve been pleased to document the journey from Simon’s announcement in July to the media launch in October, when we were thrilled to host 26 of the city’s key media at an intimate press lunch.

We’re been blown away by the response enjoyed with widespread praise for restaurant seeing El Gato Negro shortlisted twice in the acclaimed Oliver Awards just three weeks to follow opening.

A five-star review in the Yorkshire Post, exclusive feature interview and inclusion in Leeds List’s round up of top 2019 launches are some of the many coverage highlights, with extensive lifestyle coverage confirmed for 2020.

Bookings can be made online at www.elgatonegrotapas.com/leeds/ or by phone on 0113 322 0763.  The 200-cover restaurant can be found at 35 Park Row, Leeds, LS1 5JL.

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THOUSANDS ATTEND MANCHESTER ART FAIR

One of the largest and most prestigious art fairs in the UK, Aviva Investors Manchester Art Fair returned to the city this week, alongside sister event, The Manchester Contemporary.

Attracting over 8,000 buyers from across Europe and the UK, this year saw the event’s strongest line up to date with works by world famous artists including Andy Warhol, Banksy, Damien Hirst, Heather Phillipson, Juno Calypso and the Connor Brothers available to buy alongside pieces from the best regional talent.

We were delighted to work with organisers in further raising the profile of the event with a far reaching communications campaign that shone a light on the artists, art work and event itself.  National highlights included The Guardian and Daily Telegraph’s Stella Magazine, underpinned by blanket widespread regional and specialist coverage, including a standout feature on Granada Reports.

This linked double page feature for Living Edge magazine and written by The Strong Agency founder Jules, was an agency favourite and documents the events’ incredible 12 year journey.

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EL GATO NEGRO SAILS INTO EXCHANGE FLAGS, LIVERPOOL

Simon Shaw, Chef Patron and Creative Director of El Gato Negro, opened the doors to his new restaurant in Liverpool, this week.

The acclaimed tapas restaurant which, under the tutelage of Shaw has garnered widespread critical acclaim and a succession of accolades from Hardens, Michelin, The Times and The Good Food Guide, takes prime position at historic Exchange Flags.

We were thrilled to work with the team on the opening and to deliver a week long celebration including an intimate press dinner, launch party for over 300 of the city’s key stakeholders and series of private events.

The Liverpool Echo joined us in covering the grand opening with extensive coverage in all of the region’s key news and lifestyle outlets, underpinned by national coverage in Stylist and The Independent.

We’re thrilled to continue our work with the award-winning restaurant operator with exciting plans in place for 2020.

Reservations for El Gato Negro, Exchange Flags, Liverpool, can be made online at https://www.elgatonegrotapas.com/liverpool/ or by phone on 0151 236 1331.

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