Football legend Paul Scholes has joined forces with children Arron and Alicia to open a new state-of-the-art gym, Scholes Gym, in his hometown, Oldham.

The 10,000 sq. ft development, designed by award-winning designer Mark Mason, sees a £500k investment in the new facility, bringing new life to Lees Road and the surrounding area.

Designed over two floors, the impressive facility features a functional fitness area with personalised track; personalised steel dumbbells; pin and plate loaded elite bodybuilding machines; a bespoke Astroturf; and top-of-the-range kit such as the plate loaded fly, which is designed to hit all chest muscle fibres.

Members also have access to a Batak reaction machine, a piece of kit rarely found outside of professional sports studios and applauded by elite sportspeople including Paul for improving reaction, hand eye coordination and stamina.

A range of cardio equipment with treadmills, assault bikes, rowers and ski ergs is also available to members with an enclosed studio playing host to cardio, strength, and conditioning classes including HIIT, Functional Fitness, and Abs Blast.

The Strong Agency was pleased to be appointed to manage the launch providing the media with an exclusive first look at the gym and interviews with Paul Scholes and children Arron and Alicia.  It was a packed schedule with widespread broadcast, print and online coverage enjoyed.  Highlights include ITV News, TalkSport, The Manchester Evening News, The Manc, Global, Manchester World, Insider Media to name but a few.

Scholes Gym is open now.  To register visit www.scholesgym.com.

The opening is the latest in a series of launches delivered by The Strong Agency and follows the press launch of the 2020 Olympics formalwear collection for leading retailer, Simon Jersey, and re-launch of women’s outdoorwear brand, ACAI Outdoorwear.  Read more on the medal worth Olympic press launch here and multi-award-winning campaign for ACAI Outdoorwear here.