It’s been two weeks since UK restaurants were permitted to reopen and what a two weeks its been.

We’ve been thrilled to work with Individual Restaurants in promoting every one of the group’s amazing restaurant’s return, with 23 venues reopened across the UK to date.  An ongoing, phased roll-out scheme will see the doors to the entire estate open in just a few weeks.

The safety of all guests is Individual Restaurant’s number one priority with the team working tirelessly to create safe and stylish dining environments for guests to enjoy.  The following linked video produced by the Group and on which we were pleased to support, documents just some of the new safety measures introduced.

An incredible job delivered by an incredible team.  Generating coverage for each and every reopening has been our pleasure.

The agency is delighted to have been appointed as the national retained PR agency for premium women’s outdoorwear brand, ACAI.

The leading outdoor clothing company revolutionised the women’s outdoorwear market in 2016 with the launch of its Skinny Outdoor Trouser, legwear that fits like a skinny jean but has all the performance benefits of an outdoor trouser.  Now, following another record year, the business is expanding with an extended collection and new premises.

The Strong Agency will handle the brand’s national trade and consumer PR, with a focus on raising brand awareness, driving online sales, and partnership amplification.  The agency will also work on ACAI’s content strategy, building a community of women with a shared love of the outdoors.

Work is already underway with the team supporting ACAI throughout the pandemic, a period which has seen the pioneering business enjoy exponential growth, despite the challenges of Covid-19.

Speaking on the appointment, ACAI Co-Founder and Managing Director, Joe Bromley, said: “Contrary to the difficulties many businesses unfortunately face at this time, our investment and growth are continuing.

“We’ve ambitious plans and are pleased to work with The Strong Agency to grow our brand awareness.  The agency’s expertise in the retail and outdoor sector combined with its passion for ACAI impressed us from the off.  We’ve no doubt that Strong’s creative and strategic approach, combined with its established network of contacts, will be of significant value to the business.”

Founder of The Strong Agency, Julie Wilson, added: “This is a brilliant appointment for the agency, playing to both our sector strengths and our personal interests.

“With over 15 years’ retail PR experience we are well placed to contribute to the continued growth and success of ACAI.   The collection is incredibly strong, combining high-end, fashionable shapes with the latest in technological innovation, to achieve a range that delivers on both style and performance.  We couldn’t be more pleased to work together.”

The agency is over the moon to be nominated in the 2020 PRCA Dare Awards.

The shortlist, announced on Friday (June 19th), sees Strong founder, Julie Wilson, nominated for Professional of the Year.  The category recognises individuals that demonstrate an impressive client list, client retention, evidence of quality work and results, innovation and implementation of creative ideas.

Speaking on the nomination, Julie said: “The Strong Agency was founded with one objective – to do great work, with great people.  I’ve been blown away by the response to the launch of Strong and couldn’t be more proud of what the agency has achieved in just a short space of time; a fantastic portfolio of clients and outstanding range of work.

“Client satisfaction is the agency’s number one drive, but to be recognised by your industry peers in the first year of business, and in such great company, is incredible.  It means a lot.”

The PRCA DARE Awards strive to seek out and reward the very best PR and communications professionals across the UK, decided by a panel of respected industry experts across the country.  The awards uncover impeccable talent and celebrate PR professionals far and wide.

Winners will be announced in September 2020.

Our feet may be firmly rooted in Manchester right now, but that hasn’t stopped us from delivering campaigns across the UK with the launch and national roll out of Individual Restaurant’s new delivery and collection service, 2GO.

Available across a wide number of the leading restaurant group’s amazing collection of restaurants, including: Piccolino, Gino D’Acampo My Restaurant and The Restaurant Bar & Grill, 2GO sees each restaurant’s experienced team of chefs prepare a number of incredible dishes from scratch, using carefully sourced ingredients, for guests to enjoy at home.

We’ve been engaging media and influencers up and down the country to promote the new service and the response has been fantastic, with coverage in every town and region despite the ongoing challenges presented by the Covid-19 crisis.  Orders have exceeded all expectations.

Committed to continuously delivering outstanding food and service in atmospheric surroundings and now, to be enjoyed at home, Individual Restaurants is a privately-owned company that owns and operates 41 restaurants in central London, other major UK cities, affluent towns and suburbs.

These last few weeks, as the country adjusts to life in lock-down, have been an interesting time for us all.

Change can be difficult to embrace and for many, separation from loved ones and disruption to daily routines, has proven incredibly hard.  That’s particularly true of people for whom community groups are a real lifeline.

It’s one of the reasons we have been so pleased to support the Do Your Thing Choir Connective in its effort to raise valuable funds for the NHS.  The choir is more than just an incredible vocal group but a community that has provided much comfort to those who have experienced loss or hardship, and discovered the healing benefits of song.

When the lock-down commenced, organiser Liz Taylor knew what a negative impact the absence of practice meets would have on many of its members and, challenged by friend and choir member Carolynne, set about organising a virtual performance of Heather Small track, Proud, to bring together members online and raise funds for the NHS.

The result was incredible, with over 60 members of the choir from across Greater Manchester united in harmonious song.  We were pleased to be asked if we might help raise awareness of their efforts and of course we said yes.

We’re thrilled to see that funds have trebled since the story first broke.  Do Your Thing Choir Connective, you should be Proud.

You can read more about the choir’s efforts on About Manchester & Manchester Confidential.

The doors to Legoland Discovery Centre Manchester may be temporarily closed but that doesn’t mean the creative fun has to end.

As the leading family attraction prepared to ‘lock down’ with the rest of the nation this month, we were pleased to get to work adapting the attraction’s communications strategy, with a focus on inspiring and delighting LEGO fans across the region.

#LDCBuildAtHome, a series of virtual build workshops imagined by The Strong Agency and led by Master Model Builder James Windle, has done just that, with thousands of families tuning in from the comfort of their home to participate in the builds.

The campaign, devised and delivered in just seven days, has been such a success its been confirmed to run twice a week throughout April, with LEGO fans young and old invited to join in every Tuesday and Thursday at 3pm.  Those interested in joining in the fun, should simply visit the attraction’s Facebook page on the outlined dates and times.

Activity has driven incredible media coverage too, with James positioned alongside internet sensation Joe Wicks!  To follow is just a handful of the many highlights:  Evening Standard   /  Shortlist   /  Manchester Evening News   /   Manchester’s Finest   /   About Manchester   / Liverpool Echo   /   Manchester Wire 

In a week that’s been dominated by hard news, we’ve been proud to share a little good, with news that The Strong Agency has been appointed by Merlin Entertainments.

The retainer contract sees Strong work with the leading business to promote it’s two incredible Manchester attractions – SEA LIFE Manchester and Legoland Discovery Centre Manchester.

Work is already underway with plans for Sea Life Manchester’s exciting new feature, Snorkel with Sharks, in development.  The agency will also promote the attractions’ annual programme of events.

Speaking on the appointment, Jenn McDonough, General Manager Manchester Cluster, Merlin Entertainments, said: “We’ve worked with a number of partners over the years, but none have grasped the business quite in the way that Jules, and now The Strong Agency, does.  She has a proven track record for delivering creative and strategic campaigns that meet our business objectives, and we’re delighted to work together.  We know we’re in good hands.”

The appointment is a significant win for the agency and plays to our key strengths.   Thanks to PR Week, Prolific North & Response Source for covering the news.

Strong client, El Gato Negro, celebrated this week as the leading tapas restaurant picked up two accolades at the prestigious Oliver Awards.

Open little more than four months, it’s a notable achievement for the Leeds restaurant, with El Gato Negro awarded Best World Restaurant and Best Overall Restaurant.   It was also highly commended in the Best Newcomer category.

Speaking on the night, Chef Patron & Creative Director, Simon Shaw, said: “It’s great news, we’re really chuffed.  To be awarded not just one but two accolades after such a short period of trading is incredible.

“It’s a privilege and humbling to be recognised by your guests and industry peers, and a brilliant achievement for the team.”

The Oliver Awards recognise and celebrate the achievements of the best in the business in Leeds’ flourishing food and drink scene, and saw 16 accolades presented on the night.

We’re incredibly proud to work with the team and to have the opportunity to document and promote El Gato Negro’s continued growth and success.

(Images credits: Allan McKenzie/YPN)

This week, after an incredible run of client launch events, we paused to announce one more – our own.   On Monday March 2nd we raised a glass to the official launch of The Strong Agency, and what an occasion it has been.

We’ve been blown away by the response enjoyed and are grateful to everyone that has taken the time to get in touch and wish us well.  If you missed the announcement you can read about it on PR Week,  Prolific North or Response Source,.  You can, of course, also follow us here for all our latest news.

Popular Mediterranean tapas restaurant, Canto, has introduced a new autumn / winter menu and it’s warming hearts and souls.

Featuring a range of new dishes including popular and returning best-sellers, we’ve had the pleasure of unveiling the new seasonal menu to the media and inviting reviewers to sample Head Chef Gomes’ own personal favourites.  The response has been as incredible as the food, with widespread praise and coverage for the Ancoats restaurant, including kind words from Frank Lampard who, in a recent interview with The Sportsman, cited the restaurant as “his favourite place to eat in the entire world, well, Manchester.”

Located in the heart of Cutting Room Square, Canto has established itself as one of the fashionable district’s key destinations.  With lots of exciting developments in the pipeline we’re looking forward to 2020.

To make a reservation please contact [email protected] or call 0161 870 5904.