Iconic rooftop bar, Radio, has reopened at ME London to follow an extensive £2.5m refurbishment, and we’ve been delighted to lead the PR & communication.

Located in the heart of the West End, Radio rooftop bar is one of the capital city’s most coveted rooftop venues, affording spectacular views of London’s skyline, from St Paul’s Cathedral to the London Eye, The Shard, The Houses of Parliament and beyond.

Heralding a new era for ME London, the reopening of the iconic rooftop bar brings a fresh luxury lifestyle experience to the coveted 10^th floor venue, with classic and contemporary luxury furnishings fused with Eastern inspired detailing to create an environment that is sophisticated and yet playful.

Taking centre stage and one of the key attributes of the reimagined 220-seated venue is a beautiful back-lit onyx cocktail bar.  Trilateral in shape, the destination bar echoes the external structure of the luxury lifestyle hotel, from where Radio’s Asian-influenced discerning drinks menu can be experienced.

A menu of modern Asian dishes served with international flair effortlessly complements the drinks list delivered by Executive Chef Federico Crisafulli.  Formerly Executive Chef of the Italian Embassy in Tokyo and prior to this, Head Chef at Intercontinental Yokohama in Japan, and Michelin-starred Grand Hotel in Rome, Crisafulli brings with him a wealth of experience in Asian and international cuisine.

Reservations for Radio rooftop bar are open now and can be made at [email protected].

For more information on the launch, which in little over two months has seen 55 features generated in the aspirational media and with a combined 7m reach, please contact [email protected].  Radio rooftop bar is owned and operated by Upmarket Leisure.

Premium hospitality group Upmarket Leisure has acquired Radio Rooftop, the iconic bar within five-star luxury lifestyle hotel, ME London.

The deal further strengthens the business’s strategic partnership with Meliá Hotels International, Spain’s largest hotel group, with Upmarket Leisure to significantly enhance the luxury lifestyle hotel’s food and beverage offer, bringing further innovation and growth to the design-led venue.

With over 20 years’ senior management expertise in owning, operating, and investing in premium restaurants and bars, the group takes over all food and beverage operations including Radio Rooftop, Marconi Bar, ME events and in-room dining with immediate effect, delivering a five-star experience in-keeping with ME London’s world-class operating standards.

A new menu will be unveiled in autumn, with Asian small plates and an impressive drinks list catering for a stylish and discerning crowd.  A refurbishment of Radio, one of London’s most celebrated rooftop bars, will follow in the New Year.

The development cements Upmarket Leisure’s relationship with Meliá’s ME brand, with whom the business also owns and operates premium Italian restaurant Luciano by Gino D’Acampo.

Speaking on the announcement, Mat Cunningham, Managing Director of Upmarket Leisure, said: “We’re delighted to further extend our valued partnership with Meliá Hotels International with the acquisition of Radio at ME London, together with providing our specialist food and beverage services.  We look forward to introducing a luxury and proudly different offer.”

Garry Fortune, UK Director of Operations at Meliá Hotels International, added: “Upmarket Leisure is a trusted and much respected partner with a proven track record for delivering on performance.  We are thrilled to continue our work together as we mark a decade of design, expression, and restless creativity at ME London hotel.”

Launched in 2013, ME London is an architectural masterpiece bursting with art, music, design, and fine cuisine. Its enviable location, at the heart of London’s most bohemian and cosmopolitan district, provides guests with effortless access to the English capital’s theatres, pubs, boutiques, cafes, restaurants, and live music.

We were pleased to announce the strategic partnership, with widespread industry coverage enjoyed.