Manchester Art Fair

The Strong Agency To Promote Manchester Art Fair 2024

We’re delighted to have been appointed by EASELprojects to manage the PR and communication for Manchester Art Fair as the acclaimed art and cultural event returns to the city this November 15-17.

Established in 2008, Manchester Art Fair is one of the largest and most significant art fairs in the UK and has amassed over £7m in art sales since inception.

This year’s edition will see over 170 UK and individual artists, galleries, and artist-led spaces brought together at Manchester Central, complemented by an impressive programme of high-profile talks, immersive experiences, and workshops.

It is the fifth consecutive year The Strong Agency has been tasked with promoting the fair, with the agency responsible for raising the profile of the event in the northern, national, and specialist arts press, and driving visiting attendance.

Speaking on the appointment, Director of Manchester Art Fair, Sophie Helm, said: “As we look forward to the return of Manchester Art Fair and The Manchester Contemporary this November 15-17, we are delighted to announce our work with The Strong Agency.

“The team’s reappointment is testament to the creative thinking, hard work, and incredible outcomes delivered by The Strong Agency over the past five years.  Their passion for the event is unwavering and The Strong Agency a valued extension of our marketing and event team.”

Strong founder, Julie Wilson, who has worked closely with the event organisers since inception and supported EASELprojects in shaping the PR and communications of the now internationally recognised event, added: “Designed for the collector, curator and the simply curious, Manchester Art Fair is a significant date in the UK & European cultural calendar.  We’re delighted to have the opportunity to further elevate the profile of the highly coveted event as we count down to the fair’s most impressive edition to date.

The appointment follows an in-depth strategic review of Manchester Art Fair and the event’s PR and marketing strategy.  Work is already underway with art enthusiasts invited to secure their place and save by booking advance tickets now at manchesterartfair.co.uk/tickets.

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THOUSANDS ATTEND MANCHESTER ART FAIR

One of the largest and most prestigious art fairs in the UK, Aviva Investors Manchester Art Fair returned to the city this week, alongside sister event, The Manchester Contemporary.

Attracting over 8,000 buyers from across Europe and the UK, this year saw the event’s strongest line up to date with works by world famous artists including Andy Warhol, Banksy, Damien Hirst, Heather Phillipson, Juno Calypso and the Connor Brothers available to buy alongside pieces from the best regional talent.

We were delighted to work with organisers in further raising the profile of the event with a far reaching communications campaign that shone a light on the artists, art work and event itself.  National highlights included The Guardian and Daily Telegraph’s Stella Magazine, underpinned by blanket widespread regional and specialist coverage, including a standout feature on Granada Reports.

This linked double page feature for Living Edge magazine and written by The Strong Agency founder Jules, was an agency favourite and documents the events’ incredible 12 year journey.

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