LEGOLAND Saves Christmas
The Brief:
LEGOLAND Discovery Centre had to temporarily close its doors when the Covid-19 pandemic broke. The much-loved family attraction, based at Trafford Palazzo, Trafford City, challenged The Strong Agency with keeping the business front of mind with families across the North West whilst sensitively navigating the social agenda.
Our Strategy:
The Results
This campaign was effective not only in reaching the target audience, but engaging them. It recognised a problem and addressed it, creating a magical encounter for families to look forward to when little was normal. It delivered real value, an encounter that wouldn’t be forgotten. Families were quick to praise LEGOLAND Discovery Centre Manchester for the activity with one parent commenting “Thank you LEGOLAND Discovery Centre, you have made my children smile and brought a little magic to our family this Christmas.” The coverage and social reach was impressive attracting thousands of core family viewers for the switch on whilst driving blanket media coverage across the region.
Speaking on the campaign, the General Manager of LEGOLAND Discovery Centre Manchester, said: “Thank you, this is incredible and will not be forgotten.”