Creating Waves For SEA LIFE

The Brief:

SEA LIFE Manchester had to temporarily close its doors when the Covid-19 pandemic broke.  The leading family attraction, based at Trafford Palazzo, Trafford City, challenged The Strong Agency with keeping the business front of mind whilst sensitively navigating the social agenda.

Our Strategy:

The Strong Agency delivered, expertly hijacking the news agenda to generate waves of standalone coverage.  From ‘Love on the Rocks’, the tale of Sea Life’s giant green sea turtles which had, like many isolating Brits, developed a rift during lockdown, to ‘Tipping the Scales’, the story of an overweight turtle put on a strict vegan diet and timed perfectly to piggyback news of CNN anchor Anderson Cooper referring to Donald Trump as an obese turtle, Strong was swimming with creative content.  We set to work building a strong pool of material, ready to break when the media tide was turning.

The Results:

The Strong Agency’s campaigns saw the media awash with news of SEA LIFE Manchester, exceeding all client expectations.  Highlights included top tier outlets such as The Times; The Daily Telegraph; The Sun; Daily Star; The Independent; Radio 4; MSN; and Yahoo News alongside core regional outlets the Manchester Evening News; BBC Radio Manchester and The Manc.

Speaking on the campaign, the General Manager of SEA LIFE Manchester said:  “Thank you, the results are incredible and will not be forgotten.”