We are pleased to announce our appointment as retained PR and communications partner for Closer Pets, the market-leading provider of innovative pet care solutions, operating across more than 40 countries worldwide.
The partnership will see The Strong Agency lead PR and brand communications for Closer Pets, with a focus on building the brand’s authority in design-led pet care, alongside ownership of its social and digital presence. Together, we will work to grow awareness, deepen consumer trust, and further strengthen Closer Pets’ position as a category leader, supporting the brand’s continued retail and e-commerce growth.
With over 35 years of pet care expertise, Closer Pets providing thoughtfully engineered products for cats, dogs, and fish, combining trusted, veterinary-backed technology with practical innovation for pet owners worldwide. From feeding and hydration to rest, safe access and self-cleaning litter solutions, the brand helps families care for their pets more effectively every day, enhancing the lives of pets and their owners through smart, considered design.
The appointment comes at a pivotal time for Closer Pets, as the business continues to expand its innovative product portfolio and strengthen its position in the pet care market.
Speaking on the partnership, Caroline McColl, Commercial Director at Closer Pets, said: “As a business built on thoughtful design and evidence-led innovation, how we communicate is just as important as what we create. As we continue to grow, it was essential to partner with an agency that understands both our ambition and our responsibility as a brand.
“The Strong Agency shares our values and long-term vision, and we are excited to work together to build greater awareness, trust and understanding of what we stand for.”
Julie Wilson, Founder of The Strong Agency, added: “Closer Pets is an established and trusted name in pet care, with an impressive product range grounded in quality, practicality, and modern innovation. As pet ownership continues to evolve, we are seeing growing demand for smarter, design-led solutions that genuinely improve the wellbeing of pets.
“We are delighted to be partnering with the team to elevate its national profile and further position the brand as a leading authority in innovative pet care solutions. With a strong record of delivering campaigns that drive meaningful business impact, we look forward to supporting the brand’s continued growth through credible, insight-led PR.”
For further examples of Strong’s work in the retail and ecommerce sector see here, or to discuss your requirements get in touch with Jules at Jules@thestrongagency.co.uk.