Archives for Agency News

Strong Founder, Julie Wilson, Nominated for Professional of the Year

The agency is over the moon to be nominated in the 2020 PRCA Dare Awards.

The shortlist, announced on Friday (June 19th), sees Strong founder, Julie Wilson, nominated for Professional of the Year.  The category recognises individuals that demonstrate an impressive client list, client retention, evidence of quality work and results, innovation and implementation of creative ideas.

Speaking on the nomination, Julie said: “The Strong Agency was founded with one objective – to do great work, with great people.  I’ve been blown away by the response to the launch of Strong and couldn’t be more proud of what the agency has achieved in just a short space of time; a fantastic portfolio of clients and outstanding range of work.

“Client satisfaction is the agency’s number one drive, but to be recognised by your industry peers in the first year of business, and in such great company, is incredible.  It means a lot.”

The PRCA DARE Awards strive to seek out and reward the very best PR and communications professionals across the UK, decided by a panel of respected industry experts across the country.  The awards uncover impeccable talent and celebrate PR professionals far and wide.

Winners will be announced in September 2020.

 

 

Read more

Individual Restaurants Launches New Delivery & Collection Service, 2GO

Our feet may be firmly rooted in Manchester right now, but that hasn’t stopped us from delivering campaigns across the UK with the launch and national roll out of Individual Restaurant’s new delivery and collection service, 2GO.

Available across a wide number of the leading restaurant group’s amazing collection of restaurants, including: Piccolino, Gino D’Acampo My Restaurant and The Restaurant Bar & Grill, 2GO sees each restaurant’s experienced team of chefs prepare a number of incredible dishes from scratch, using carefully sourced ingredients, for guests to enjoy at home.

We’ve been engaging media and influencers up and down the country to promote the new service and the response has been fantastic, with coverage in every town and region despite the ongoing challenges presented by the Covid-19 crisis.  Orders have exceeded all expectations.

Committed to continuously delivering outstanding food and service in atmospheric surroundings and now, to be enjoyed at home, Individual Restaurants is a privately-owned company that owns and operates 41 restaurants in central London, other major UK cities, affluent towns and suburbs.

 

Read more

UNITED IN SONG

These last few weeks, as the country adjusts to life in lock-down, have been an interesting time for us all.

Change can be difficult to embrace and for many, separation from loved ones and disruption to daily routines, has proven incredibly hard.  That’s particularly true of people for whom community groups are a real lifeline.

It’s one of the reasons we have been so pleased to support the Do Your Thing Choir Connective in its effort to raise valuable funds for the NHS.  The choir is more than just an incredible vocal group but a community that has provided much comfort to those who have experienced loss or hardship, and discovered the healing benefits of song.

When the lock-down commenced, organiser Liz Taylor knew what a negative impact the absence of practice meets would have on many of its members and, challenged by friend and choir member Carolynne, set about organising a virtual performance of Heather Small track, Proud, to bring together members online and raise funds for the NHS.

The result was incredible, with over 60 members of the choir from across Greater Manchester united in harmonious song.  We were pleased to be asked if we might help raise awareness of their efforts and of course we said yes.

We’re thrilled to see that funds have trebled since the story first broke.  Do Your Thing Choir Connective, you should be Proud.

You can read more about the choir’s efforts on About Manchester & Manchester Confidential.

Read more

BUILD AT HOME WITH LEGOLAND DISCOVERY CENTRE

The doors to Legoland Discovery Centre Manchester may be temporarily closed but that doesn’t mean the creative fun has to end.

As the leading family attraction prepared to ‘lock down’ with the rest of the nation this month, we were pleased to get to work adapting the attraction’s communications strategy, with a focus on inspiring and delighting LEGO fans across the region.

#LDCBuildAtHome, a series of virtual build workshops imagined by The Strong Agency and led by Master Model Builder James Windle, has done just that, with thousands of families tuning in from the comfort of their home to participate in the builds.

The campaign, devised and delivered in just seven days, has been such a success its been confirmed to run twice a week throughout April, with LEGO fans young and old invited to join in every Tuesday and Thursday at 3pm.  Those interested in joining in the fun, should simply visit the attraction’s Facebook page on the outlined dates and times.

Activity has driven incredible media coverage too, with James positioned alongside internet sensation Joe Wicks!  To follow is just a handful of the many highlights:  Evening Standard   /  Shortlist   /  Manchester Evening News   /   Manchester’s Finest   /   About Manchester   / Liverpool Echo   /   Manchester Wire 

Read more

MERLIN ENTERTAINMENTS APPOINTS THE STRONG AGENCY

In a week that’s been dominated by hard news, we’ve been proud to share a little good, with news that The Strong Agency has been appointed by Merlin Entertainments.

The retainer contract sees Strong work with the leading business to promote it’s two incredible Manchester attractions – SEA LIFE Manchester and Legoland Discovery Centre Manchester.

Work is already underway with plans for Sea Life Manchester’s exciting new feature, Snorkel with Sharks, in development.  The agency will also promote the attractions’ annual programme of events.

Speaking on the appointment, Jenn McDonough, General Manager Manchester Cluster, Merlin Entertainments, said: “We’ve worked with a number of partners over the years, but none have grasped the business quite in the way that Jules, and now The Strong Agency, does.  She has a proven track record for delivering creative and strategic campaigns that meet our business objectives, and we’re delighted to work together.  We know we’re in good hands.”

The appointment is a significant win for the agency and plays to our key strengths.   Thanks to PR Week, Prolific North & Response Source for covering the news.

Read more

DOUBLE WIN FOR EL GATO NEGRO

Strong client, El Gato Negro, celebrated this week as the leading tapas restaurant picked up two accolades at the prestigious Oliver Awards.

Open little more than four months, it’s a notable achievement for the Leeds restaurant, with El Gato Negro awarded Best World Restaurant and Best Overall Restaurant.   It was also highly commended in the Best Newcomer category.

Speaking on the night, Chef Patron & Creative Director, Simon Shaw, said: “It’s great news, we’re really chuffed.  To be awarded not just one but two accolades after such a short period of trading is incredible.

“It’s a privilege and humbling to be recognised by your guests and industry peers, and a brilliant achievement for the team.”

The Oliver Awards recognise and celebrate the achievements of the best in the business in Leeds’ flourishing food and drink scene, and saw 16 accolades presented on the night.

We’re incredibly proud to work with the team and to have the opportunity to document and promote El Gato Negro’s continued growth and success.

(Images credits: Allan McKenzie/YPN)

 

Read more

A STRONG OFFICIAL LAUNCH

This week, after an incredible run of client launch events, we paused to announce one more – our own.   On Monday March 2nd we raised a glass to the official launch of The Strong Agency, and what an occasion it has been.

We’ve been blown away by the response enjoyed and are grateful to everyone that has taken the time to get in touch and wish us well.  If you missed the announcement you can read about it on PR WeekProlific North or Response Source,.  You can, of course, also follow us here for all our latest news.

Read more

FLAGSHIP GINO D’ACAMPO MY RESTAURANT OPENS IN BIRMINGHAM

The UK’s favourite Italian chef and star of hit ITV shows Gordon, Gino and Fred: Road Trip, and Italian Escape, has opened his latest restaurant on bustling Temple Row, Birmingham

Occupying a prime position in the heart of the business district, right next to The Ivy and San Carlo, the 165-cover restaurant, is impressive and features a striking 25m marble eat at cocktail bar, beautiful open plan restaurant and 15m open kitchen.

We were pleased to work with the team to promote the launch, landing a four page exclusive in OK! Magazine alongside widespread feature coverage.  Highlights include a six-page spread in leading lifestyle title Style Birmingham, features on BBC Midlands and Birmingham TV, a brilliant write up on I Choose Birmingham and extensive business and lifestyle articles.

Reservations can be made by email at [email protected] or by phone at 0121 633 3636.

Read more

EL GATO NEGRO LAUNCHES THIRD RESTAURANT AT PARK ROW, LEEDS

Chef Patron and Creative Director of El Gato Negro, Simon Shaw, has returned to the city he credits with kick-starting his career, with the launch of his third restaurant, El Gato Negro, Leeds.

We’ve been pleased to document the journey from Simon’s announcement in July to the media launch in October, when we were thrilled to host 26 of the city’s key media at an intimate press lunch.

We’re been blown away by the response enjoyed with widespread praise for restaurant seeing El Gato Negro shortlisted twice in the acclaimed Oliver Awards just three weeks to follow opening.

A five-star review in the Yorkshire Post, exclusive feature interview and inclusion in Leeds List’s round up of top 2019 launches are some of the many coverage highlights, with extensive lifestyle coverage confirmed for 2020.

Bookings can be made online at www.elgatonegrotapas.com/leeds/ or by phone on 0113 322 0763.  The 200-cover restaurant can be found at 35 Park Row, Leeds, LS1 5JL.

Read more

THOUSANDS ATTEND MANCHESTER ART FAIR

One of the largest and most prestigious art fairs in the UK, Aviva Investors Manchester Art Fair returned to the city this week, alongside sister event, The Manchester Contemporary.

Attracting over 8,000 buyers from across Europe and the UK, this year saw the event’s strongest line up to date with works by world famous artists including Andy Warhol, Banksy, Damien Hirst, Heather Phillipson, Juno Calypso and the Connor Brothers available to buy alongside pieces from the best regional talent.

We were delighted to work with organisers in further raising the profile of the event with a far reaching communications campaign that shone a light on the artists, art work and event itself.  National highlights included The Guardian and Daily Telegraph’s Stella Magazine, underpinned by blanket widespread regional and specialist coverage, including a standout feature on Granada Reports.

This linked double page feature for Living Edge magazine and written by The Strong Agency founder Jules, was an agency favourite and documents the events’ incredible 12 year journey.

Read more