Tokyo Olympics

Astra Signs Sponsors Spectacular Art Installation, Gratitude

Leading UK sign maker Astra Signs has announced its support of Gratitude, a spectacular public art installation designed to pay homage to the ongoing courage and dedication of NHS staff and all key workers during the pandemic.

Organised by global art company Wild in Art and sponsored by Astra Signs,  the free to visit exhibition consists of 51 sculptures, all designed by individual artists from different regions, and curated in partnership with creative ambassador Dame Zandra Rhodes.

The event, which launched in Birmingham and is available to see in Manchester now, will also tour Edinburgh and London before the sculptures are auctioned off at a later date, where substantial proceeds will be donated to NHS Charities Together (Registered Charity Number 1186569), which supports the NHS, including its hospitals, ambulance services, community and mental healthcare providers and vital partnerships.

Standing tall amongst the installation is Astra Signs’ sponsored sculpture, Faces of Lockdown, created by acclaimed Manchester illustrator and mural painter, Hammo.   As official signage partner the Manchester-headquartered company is also also providing expert direction on the logistics, design, branding and install of the impressive event, and producing all brand assets including floor vinyls, toblerones, fence panels and crowd barrier covers.

Speaking on the sponsorship, Founder and Managing Director of Astra Signs, David Derbyshire said:  “Gratitude is a spectacular and visually arresting art installation in aid of an incredible cause.  We’re thrilled to be able to support Wild in Art in the production of the event and to honour NHS staff and Key Workers nationwide for all that they have selflessly done to help others these last 18 months.”

The partnership is the latest in a long list of art and cultural events supported by Astra Signs and one we are delighted to promote.


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Simon Jersey Kits Out Team GB for Tokyo Olympic Games

Leading uniform company Simon Jersey has revealed Team GB’s official formalwear for the Tokyo Olympics.

The bespoke suits were unveiled at an exclusive launch event hosted at the company’s headquarters and attended by British Olympians Elinor Barker, Dan Bibby and Mahama Cho.

The official formalwear supplier to Team GB for the third consecutive Olympic Games, Simon Jersey’s specially designed suits will be worn by athletes, coaches and staff at all formal engagements at the delayed Summer Games, which open on July 23.

We were pleased to support the Cheshire-based company in taking news to the press, working closely with the brilliant team at Simon Jersey and Team GB.  It was an absolute pleasure for Strong Founder Jules, who counts seven years working with British Cycling to promote a wide range of international cycling events and her experience of working with GB Taekwondo to host the 2015 World Taekwondo Grand Prix, amongst her career highlights, and a welcome opportunity to combine the agency’s sport and retail expertise.

Olympic gold medallist and three-time world champion cyclist, Elinor Barker, was the first to showcase the chic blue slim-cut trouser suit, complemented with a red low tie blouse and matching clutch bag, which will be worn by Britain’s female Olympians.

She was joined by fellow Team GB athletes, Dan Bibby, whose rugby sevens side won silver at Rio 2016, and taekwondo star, Mahama Cho, who competed at Rio 2016 and secured a silver medal in the World Taekwondo Championships a year later. They unveiled the formalwear for Britain’s male athletes, which includes a stylish slim-fitting blue suit, paired with a white shirt and blue tie.

Speaking on the final preparations for kitting out Team GB for the Tokyo Olympics, Simon Jersey Managing Director, Matthew Stead, said: “Dressing Team GB is a real privilege and it’s down to us to make sure our Olympic athletes look and feel their best during formal engagements. Our team is highly experienced in working alongside Team GB and formalwear for the Tokyo Olympics has been specially designed with athletic body shapes in mind, delivering both comfort and style in equal measures.

“Our preparations for the postponed Olympic Games began in 2019 and with the challenge of a significantly extended time frame between our first sizing sessions and final fittings, we’re going to great lengths to make sure each and every suit is a perfect fit. We’re incredibly excited about seeing Team GB suited and booted in Simon Jersey formalwear to enhance their winning reputation. I’m sure they will do us proud, and we’ll be cheering them on every step of the way.”

Widespread national, regional and trade coverage was enjoyed.

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