PRCA

Groobarbs Field Kitchen at Groobarbs Wild Farm

The Strong Agency Delivers With Groobarbs Wild Farm

We’re pleased to announce we’ve been appointed by Groobarbs Wild Farm to manage the business’s communications.

The twofold contract sees The Strong Agency responsible for promoting the business’s newly launched field-to-fork restaurant, Groobarbs Field Kitchen, located on the farm’s estate in High Legh, Cheshire.

Opened in late 2022, the Kitchen, founded by husband-and-wife team, David and Becky Fryer, and led by Head Chef, Mark Price, sees an emphasis on ‘true seasonal dining’ with dishes centred around produce freshly harvested from the Kitchen’s 6.5-acre market garden just metres away.  It’s absolutely incredible and we (and the Manchester Evening News) highly recommend you try it.

The agency will also work with Groobarbs to promote the farm’s vegetable box delivery business, Groobox, as it enters the next phase of expansion.  Established in 2014, the business delivers locally grown produce to customers over a 35-mile radius reaching as far as Buxton, Bury, Liverpool, and Stoke on Trent.

Work is already well underway with an integrated business and consumer communications campaign designed to drive awareness, web traffic, reservations, and sales.

Speaking on the business’s decision to appoint Strong, owner of Groobarbs Wild Farm, David Fryer, said: “The Strong Agency’s passion for what we’re doing coupled with its extensive knowledge of the hospitality, food and beverage, and retail sectors impressed us from the off.  They’ve already contributed considerable value to the business; we’re looking forward to the months ahead.”

It’s a dream brief for the agency combining our love of the outdoors with our passion for food, leisure, and hospitality.  We couldn’t be more pleased to work together.

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Founder of The Strong Agency, Julie Wilson, receiving the Professional of the Year accolade

Strong Founder Recognised At PRCA Dare Awards

It was a proud moment for The Strong Agency on Monday as agency founder, Julie Wilson, was recognised in the PRCA Dare Awards, North West.

The prestigious awards, decided by a team of the UK’s leading industry experts, strive to seek out and reward the very best PR & communications professionals in the country.

And there was double cause for celebration for Strong as Jules was recognised in two categories, proudly receiving the title Professional of the Year 2022, an award that recognises outstanding performance and an individual’s significant contribution to the industry, and Outstanding Contribution During Covid-19.

This accolade recognises those who have gone above and beyond during the global pandemic and have volunteered their knowledge and expertise to support colleagues in their efforts to adapt to the demands of the crisis.  The award also celebrates those who have overcome challenging circumstances, championed professional standards and delivered exceptional support to the public relations community in 2021.

Speaking on the achievement, Jules said:  “The last 12 months have seen many examples of businesses selflessly and determinedly uniting to support one another through this difficult time.  To have our own contribution to the industry during Covid-19 recognised and receive these accolades is therefore incredibly humbling.

“It’s an absolute privilege to have been able to support our clients and peers through the pandemic and our thanks go to them for putting their trust in us during a period of such uncertainty.  Their continued success is the greatest reward we could ask for.”

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body and represents more than 35,000 PR professionals in 82 countries worldwide. With offices in London, Hongkong, Dubai, Singapore, and Buenos Aires, the PRCA is a global advocate for excellence in public relations.

The awards were announced at a ceremony at Manchester Hall on Monday June 13th.  A Grand Prix ceremony will be hosted later in the year.

It is the second consecutive year that The Strong Agency founder has been awarded the coveted title, having also been crowned Professional of the Year in 2021.

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The Strong Agency Scoops Three Accolades At The PRCA DARE Awards

It’s been a proud few days for Strong, with the agency over the moon to have been awarded a hat-trick of accolades at this week’s 2021 PRCA DARE Awards.

The prestigious awards, decided by a team of the UK’s leading industry experts, strive to seek out and reward the very best PR & communications professionals in the country.

The Strong Agency was acknowledged in two campaign categories – Best Launch / Event and Best Low Budget campaign, for its work with independent women’s outdoorwear brand ACAI Outdoorwear; with Strong Founder Jules recognised in the individual categories and awarded the coveted title Professional of the Year.  The award recognises individuals for their strong leadership, initiative, performance and contribution to the industry.

Speaking on the agency’s success, Jules said:  “To have been able to support our clients through this difficult time has been a privilege.  To have that work acknowledged by our industry peers, humbling.

“It’s been a challenging 12 months with countless obstacles to campaigns presented; we’ve navigated each and every one of them head on however with the commitment, drive and determination that runs throughout Strong.  To see our clients come through the pandemic not only fighting but flourishing, and to have had the opportunity to play a part in that is the biggest reward we could ask for.  This recognition from the PRCA is the icing on the cake; it means a lot.”

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body and represents more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, the PRCA is a global advocate for excellence in public relations.

The awards were announced at a virtual ceremony on Tuesday June 29th.  A Grand Prix ceremony will be hosted later in the year.

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Five Nominations for Strong in the 2021 PRCA DARE Awards

The agency is over the moon to be nominated in the 2021 PRCA DARE Awards.

The shortlist, announced yesterday (April 22nd), sees the Strong Agency nominated in five categories, making it one of the most recognised agencies in the North West.

Nominations include the prestigious Small Consultancy of the Year award and, for agency founder Jules, Professional of the Year.  The agency’s work with client ACAI Outdoorwear is recognised in three categories including Launch of the Year, the Low Budget Campaign Award, and Consumer Relations Award.

Speaking on the news Jules said:  “The last 12 months have been difficult for all.  To have had the opportunity to keep doing what we love and support businesses through what has been one of the most challenging periods in our lifetime has been a privilege.  To see that work recognised by the industry’s leading governing body is incredibly humbling and something of which I’m beyond proud.

“We cannot wait to get together with our industry peers and to raise a glass to all nominees.  It promises to be a great night.”

The PRCA DARE Awards strive to seek out and reward the very best PR and communications professionals across the UK, decided by a panel of respected industry experts across the country.  The awards uncover impeccable talent and celebrate PR professionals far and wide.

Winners will be announced at an awards ceremony at Manchester Hall on June 21st, 2021.

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The Strong Agency Named New Consultancy Of The Year

The agency is thrilled to have been named New Consultancy of the Year at the 2020 PRCA Dare Awards (North).

The win was announced in a virtual ceremony on Thursday August 13th and sees The Strong Agency recognised for its client retention / acquisition, innovation, implementation of creative ideas and financial performance.

The awards celebrate outstanding practice and cover three regions including the North East, North West and Yorkshire.

Strong founder, Julie Wilson, said: “It’s incredible news and only just starting to sink in.  The Strong Agency was founded with one ambition – to deliver great work with great people.  I’ve been blown away by the response to the agency and am grateful to all our clients for providing Strong with the opportunity to do what we love.

“In the last 12 months we’ve launched award-winning restaurants, delivered campaigns for world-class attractions, promoted pioneering new retailers, championed the work of Bafta-winning production companies, shaped strategies for global food brands and partner agencies, and consulted on the North’s largest hospitality and art events.  We couldn’t have hoped for a better first year.

“To now be recognised by the PRCA, the industry’s leading body, and across three regions, is the icing on the cake.”

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body and represents more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, the PRCA is a global advocate for excellence in public relations.

A Grand Prix ceremony will be hosted later in the year.

 

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Strong Founder, Julie Wilson, Nominated for Professional of the Year

The agency is over the moon to be nominated in the 2020 PRCA Dare Awards.

The shortlist, announced on Friday (June 19th), sees Strong founder, Julie Wilson, nominated for Professional of the Year.  The category recognises individuals that demonstrate an impressive client list, client retention, evidence of quality work and results, innovation and implementation of creative ideas.

Speaking on the nomination, Julie said: “The Strong Agency was founded with one objective – to do great work, with great people.  I’ve been blown away by the response to the launch of Strong and couldn’t be more proud of what the agency has achieved in just a short space of time; a fantastic portfolio of clients and outstanding range of work.

“Client satisfaction is the agency’s number one drive, but to be recognised by your industry peers in the first year of business, and in such great company, is incredible.  It means a lot.”

The PRCA DARE Awards strive to seek out and reward the very best PR and communications professionals across the UK, decided by a panel of respected industry experts across the country.  The awards uncover impeccable talent and celebrate PR professionals far and wide.

Winners will be announced in September 2020.

 

 

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