Market-leading expert supply partner, Middledale Foods, has appointed The Strong Agency to lead the business’s PR and marketing communication.

Driven by insight, technical expertise, and a partnership-led approach, Middledale Foods helps customers to succeed in a dynamic market by delivering innovative ingredients, strategic sourcing, and resilient, sustainable supply chain solutions.

Customers and manufacturing partners comprise of some of the UK’s best known and exciting fast-growing brands including Yeo Valley, Baxters, and Arla Foods.

The Strong Agency will work with Middledale Foods to enhance brand visibility in core target markets, convey the business’s extensive breadth of products, services and expertise, and fuel the business’s continued growth.

Working with the business’ marketing partner, Food by Design, the agency will also guide the business’s social and digital communications strategy.  This will see a focus on LinkedIn and e-mail marketing.

The retainer contract comes as Middledale Foods looks to ambitious future growth, with expansion in the UK and internationally.

Speaking on the agency’s appointment, Managing Director of Middledale Foods, Sarah Summers, said:  “The Strong Agency has a proven track record of delivering campaigns that make a real impact, backed by strong strategic insight, a deep understanding of the market and a genuine commitment to delivery.

“The team has taken the time to really get to know our business and build trusted relationships.  I’m confident that the communications plans we’re developing together will support us in realising our growth ambitions.  First results are already having a demonstrable effect.  We’re delighted to have Jules and the team on board; they’re a valuable addition to the business.”

Founder and Managing Director of The Strong Agency, Julie Wilson, added: “With nearing 30 years’ expertise, Middledale Foods has quietly grown into one of the largest specialised food ingredient suppliers in the UK, enabling ambitious growth, operational excellence, and long-term value for forward-thinking food manufacturers worldwide.

“It has done so whilst building a culture where people and partner relationships are valued, performance is recognised, and contribution is rewarded.  We are looking forward to working together to raise the profile of Middledale Foods and positioning the business as a rightful authority in the specialist ingredient and food manufacturing sectors.

“The Strong Agency has a proven track record of producing campaigns that deliver positive business impact.  We are delighted to have the opportunity to contribute to the continued growth of Middledale Foods at this pivotal time.”

This week we’ve been pleased to help shine a light on a brilliant initiative from Arnold Clark as we announced news of the project’s official signage partner, Astra Signs (Part of Astra Group).

The leading full-service provider of digital and traditional signage is proud to have been appointed by the car retail giant to deliver the signage for its network of ultra-rapid EV charging hubs, Arnold Clark Charge.

The six-figure brief sees Astra Group tasked with delivering signage for over 500 ultra-rapid chargers at 100+ EV hubs across the UK, as Arnold Clark powers ahead with its plans to create a nationwide EV charge network.  It is an initiative that has seen a £23m investment, contributing significantly to driving forward the EV car industry whilst meeting immediate requirements.

Speaking on the announcement, CEO of Astra Group, Jim Kerr, said: “As electric vehicles become increasingly common on UK roads, our charging infrastructure needs to develop and grow to meet rising demand.  Arnold Clark Charge is a brilliant initiative that is already contributing significantly to driving forward the EV car industry whilst meeting immediate requirements.

“We’re proud to play a part in bringing Arnold Clark’s vision to life with a suite of striking structural signage products fitting with the progressive automotive company’s ambitions.”

Work to design, manufacture, and install the units commenced last year and is well underway, with the Manchester headquartered signage company working closely with Arnold Clark to realise the business’s ambitions.  The target completion date is spring/summer 2025.

Read more about Astra Group’s work with Arnold Clark in Motor Trader, Transport & Energy, B Daily and NW Insider amongst other news outlets.  To learn more about The Strong Agency’s B2B and B2C PR and communications services see here or to discuss how we can help you with your PR & marketing communications needs get in touch at [email protected].