Attraction marketing

Building On The Festive News Agenda

The doors to Legoland Discovery Centre Manchester may be temporarily closed as we navigate the second national lockdown but that doesn’t mean the fun has to stop.  To the contrary, it means there’s an even greater requirement for it.

With the majority of Manchester’s festive celebrations cancelled due to the pandemic, we’ve been pleased to sprinkle a little seasonal magic on the city working with the leading family attraction to harness the media agenda and recreate many of Manchester’s much-loved Christmas events in miniature LEGO form.

The incredible build, created by Master Model Builder James Windle and including the iconic Christmas markets, Santa Dash, and ice-rink amongst other features, was unveiled to the public on Thursday night in an alternative, virtual Christmas light switch on.  Over 3,700 fans joined in online counting down with LEGO Santa to the official launch.

The response was fantastic, not just from the attraction’s A-list media who provided blanket feature coverage on the event and highlighted it as their ‘pick of the week,’ but from young families across the region who flooded Legoland Discovery Centre Manchester with thanks for “creating a wonderful bit of magic.”

It certainly provided us with a warm festive feeling.

You can read about it over at I Love Manchester or join over 80.9K people in viewing Manchester Miniland on The Manc, just two of the campaign’s highlight features.

Legoland Discovery Centre Manchester is scheduled to reopen in December, subject to government restrictions.

Read more

Love On The Rocks For Sea Life’s Giant Green Sea Turtles

The pressures of lockdown have seen many a relationship tested and its been no different for Sea Life Manchester’s giant green sea turtles, Cammy & Ernie.

Introduced in 2017 the leading family attraction’s star creatures immediately hit it off leading to high hopes that they would one day breed.  Recent weeks have, however, seen a noticeable change in their behaviour, with the duo developing a clear lockdown rift.

Not ones to miss a story opportunity we’ve been pleased to wade in, along with Sea Life’s expert creature welfare team, to help counsel the bickering duo and share how the deep-sea love doctors are working to reignite the turtles’ passion for one another.

A playful story we loved developing, leading to feature coverage on page three of The Times, The Daily Telegraph, BBC Radio 4, The Sun, The Scottish Sun, The Daily Star, The Manc, About Manchester and Inside Express amongst others.

 

Read more