Business Growth Signed : Astra Group

The Brief:

Established in 1984, Astra Group (then Astra Signs) is one of the UK’s leading full-service providers of digital & architectural signage.   The business has a wealth of experience providing world-class, innovative signage solutions for a wide range of sectors.  These include stadia, retail, hospitality, travel, transport, leisure, & out of home media.

With the business’s sights set firmly on expansion, Astra Group appointed The Strong Agency to elevate the company’s profile & support sustained business growth.

Our Strategy:

Astra Group provides a breadth of services to a broad range of sectors.  The Strong Agency’s strategy is designed to increase visibility around each, with a bespoke, insight-driven campaign, shaped to the business’s target audience.

Developed in line with the business’s commercial objectives, activity evolves with Astra Group’s priorities.  Together we have successfully communicated the business’s merger with ADXBA, its subsequent re-brand to Astra Group, & its restructure; celebrating a number of significant appointments & internal promotions.  This is whilst shining a light on Astra Group’s incredible work.

Activity incorporates a range of B2B PR & communications executions.  These include media relations, thought leadership, events, digital newsletters, SEO blogs, paid media, & awards.

The Results:

Together with Astra Group, the Strong Agency is proud to have generated demonstrable business value, driving increased visibility in a breadth of core sectors whilst contributing to sustained business growth.

In Q1 of 2025, The Strong Agency delivered over 25 brand-owned features in Astra Group’s core business & vertical media.  This had a combined reach to over 4.4m people & saw 100 brand mentions.  Digital content developed by The Strong Agency regularly exceeds target, outperforming key industry rates.

We’ve been proud to add some weight to the business’s awards’ shelf too, further elevating Astra Group’s incredible work with a number of thoroughly deserved award wins; most recently Signage Company of the Year at the 2025 Sign & Wrap Awards.

Going for Gold With Simon Jersey

The Brief:

Simon Jersey is one of the UK’s leading suppliers of uniforms.  In 2020 the business announced its partnership with Team GB for the third consecutive Olympic Games, as the official supplier of formalwear.  The Strong Agency was tasked with supporting the media launch ahead of the delayed 2020 Tokyo Olympics.

Our Strategy:

This was no ordinary media launch.  The 2020 Tokyo Olympics had been postponed due to the pandemic.  Whilst lockdown had been lifted the media and social agenda remained turbulent; a responsible event was required.

The welfare of all attendees was our utmost priority.  Working closely with Simon Jersey and Team GB, an outdoor media launch was staged at the retailer’s headquarters.  Here, British Olympians Elinor Barker, Dan Bibby and Mahama Cho unveiled Team GB’s formalwear collection.

Activity included an alfresco photoshoot, Q&A, and back-to-back athlete interviews, each delivered at well-spaced stations and facilitated online.  A meticulously planned schedule ensured that time with each athlete was maximised to full effect, with the syndication of supporting press material, including Simon Jersey’s photography, further extending the media reach.

The Results:

This campaign saw countless and complex environmental obstacles successfully navigated in order to achieve outstanding medal-worthy results.  Drawing on The Strong Agency’s extensive retail, sport, and news expertise, extensive coverage was achieved in the client’s core target media including the fashion, retail, sport and manufacturing trade press, national news, and NW business and lifestyle media.

Image credit: Simon Jersey / Team GB