A New Era For Radio Rooftop Bar

The Brief:

Located on the 10th floor of luxury lifestyle hotel, ME London, Radio rooftop bar is one of the capital city’s most iconic rooftop destinations.  Acquired by Upmarket Leisure in August 2023, the venue temporarily closed in the spring of this year for an extensive £2.5m refurbishment.  Working with the client and all stakeholder partners, The Strong Agency was tasked with leading the PR and communication around the coveted venue’s reopening.

Our Strategy:

There were just five weeks from the point of brief to launch.  The Strong Agency got to work with immediate affect, drawing on the agency’s extensive hospitality and travel sector expertise to design a suite of press tools fitting with the new luxury lifestyle destination.  These included a media tease, to ensure that Radio rooftop bar was placed firmly on the media’s radar ahead of launch, and a comprehensive launch kit in which striking visual and motion assets were created to accompany the written narrative.  A highly targeted and extensive media relations campaign ensued and indeed, is ongoing.

The Results:

The reopening of Radio rooftop bar heralds a new era for ME London as the luxury lifestyle hotel celebrates a decade of innovation and individuality.  For Upmarket Leisure the relaunch further increases the leading hospitality company’s footing in the capital city.  The emphasis of this campaign is on quality over quantity, with coverage in high-end London and aspirational travel, lifestyle, and luxury titles fitting with the ethos of the design-led hotel.  At the time of writing we’re proud to have secured eleven standalone editor features, to complement opening news, and work has only just begun.

Seeding Growth For Groobarbs Field Kitchen

The Brief:

Groobarbs Field Kitchen is an independent field-to-fork restaurant located in High Legh, Cheshire.  Launched in August 2022 to customers of sister vegetable delivery box business, Groobox, the business tasked The Strong Agency with planting the seeds for future growth and delivering an impactful communications campaign with reach to the core Cheshire and NW audience.

Our Strategy:

Drawing on the agency’s extensive knowledge of the hospitality sector and the media, The Strong Agency cultivated a campaign that would reap the rewards for Groobarb’s Field Kitchen. Our strategy saw no stone unturned, with every news opportunity uncovered.  It provided not only reach to the target audience but a reason for the audience to engage.  The agency also advised on the business’s operations and wider marketing activity.

The Results:

They say that from little seeds mighty trees grow and that couldn’t be more true of The Strong Agency’s campaign for Groobarbs Field Kitchen.  Our expert approach saw extensive coverage harvested month after month with 215 brand mentions enjoyed in 50 standalone features and with reach to an incredible 32m target readers.  Coverage saw 100% key message placement. 100% of all digital coverage also included a backlink to the restaurant, equating to 90% of all features.  The Strong Agency’s activity saw Groobarbs Field Kitchen described as an “extraordinary dining experience” by the Manchester Evening News.  In October 2023 the field-to-fork restaurant was proud to be recognised in the 2023 Taste Cheshire Awards and crowned Best Large Restaurant.

Image credits: Groobarbs Field Kitchen