Business Growth Signed : Astra Group

The Brief:

Established in 1984, Astra Group (then Astra Signs) is one of the UK’s leading full-service providers of digital & architectural signage.   The business has a wealth of experience providing world-class, innovative signage solutions for a wide range of sectors.  These include stadia, retail, hospitality, travel, transport, leisure, & out of home media.

With the business’s sights set firmly on expansion, Astra Group appointed The Strong Agency to elevate the company’s profile & support sustained business growth.

Our Strategy:

Astra Group provides a breadth of services to a broad range of sectors.  The Strong Agency’s strategy is designed to increase visibility around each, with a bespoke, insight-driven campaign, shaped to the business’s target audience.

Developed in line with the business’s commercial objectives, activity evolves with Astra Group’s priorities.  Together we have successfully communicated the business’s merger with ADXBA, its subsequent re-brand to Astra Group, & its restructure; celebrating a number of significant appointments & internal promotions.  This is whilst shining a light on Astra Group’s incredible work.

Activity incorporates a range of B2B PR & communications executions.  These include media relations, thought leadership, events, digital newsletters, SEO blogs, paid media, & awards.

The Results:

Together with Astra Group, the Strong Agency is proud to have generated demonstrable business value, driving increased visibility in a breadth of core sectors whilst contributing to sustained business growth.

In Q1 of 2025, The Strong Agency delivered over 25 brand-owned features in Astra Group’s core business & vertical media.  This had a combined reach to over 4.4m people & saw 100 brand mentions.  Digital content developed by The Strong Agency regularly exceeds target, outperforming key industry rates.

We’ve been proud to add some weight to the business’s awards’ shelf too, further elevating Astra Group’s incredible work with a number of thoroughly deserved award wins; most recently Signage Company of the Year at the 2025 Sign & Wrap Awards.

Driving Growth: Mint Property Finance

The Brief:

Mint Property Finance is a leading provider of specialist finance.  The business appointed The Strong Agency to promote the launch of its new brand identity in 2020.  It’s a relationship that continued to grow, with The Strong Agency retained to deliver the business’s PR and social strategy as part of an integrated marketing approach.

Our Strategy:

Mint Property Finance is recognised for its unique, flexible approach to lending, its people-first culture, and commitment to launching new and innovative products that meet the Borrower and Lender’s needs.  Working as an extension of the Mint Property Finance team, The Strong Agency shone a light on the business’s core values, embracing a comprehensive mix of activity including media relations, news-jacking, round tables, paid media, events, research papers, and social media to position the business front of mind of all stakeholders.

The Results:

Extensive and sustained quality coverage in Mint Property Finance’s core and aspirational media, contributing to sustained significant business growth.  An effective awards programme, managed by The Strong Agency, saw Mint Property Finance recognised in every year of business, further elevating the profile of the leading specialist finance lender.