Simon Jersey
The Brief:
Simon Jersey is one of the UK’s leading suppliers of uniforms. In 2020 the business announced its partnership with Team GB for the third consecutive Olympic Games, as the official supplier of formalwear. The Strong Agency was tasked with supporting the media launch ahead of the delayed 2020 Tokyo Olympics.
Our Strategy:
This was no ordinary media launch. The 2020 Tokyo Olympics had been postponed due to the pandemic. Whilst lockdown had been lifted the media and social agenda remained turbulent; a responsible event was required.
The welfare of all attendees was our utmost priority. Working closely with Simon Jersey and Team GB, an outdoor media launch was staged at the retailer’s headquarters. Here, British Olympians Elinor Barker, Dan Bibby and Mahama Cho unveiled Team GB’s formalwear collection.
Activity included an alfresco photoshoot, Q&A, and back-to-back athlete interviews, each delivered at well-spaced stations and facilitated online. A meticulously planned schedule ensured that time with each athlete was maximised to full effect, with the syndication of supporting press material, including Simon Jersey’s photography, further extending the media reach.
The Results:
This campaign saw countless and complex environmental obstacles successfully navigated in order to achieve outstanding medal-worthy results. Drawing on The Strong Agency’s extensive retail, sport, and news expertise, extensive coverage was achieved in the client’s core target media including the fashion, retail, sport and manufacturing trade press, national news, and NW business and lifestyle media.
Image credit: Simon Jersey / Team GB
