Simon Jersey
The Brief:
Simon Jersey is one of the UK’s leading suppliers of uniforms. Founded over 50 years ago the leading retailer provides brand enhancing workwear to businesses in all sectors. In 2020 Simon Jersey announced its partnership with Team GB for the third consecutive Olympic Games, as the official supplier of formalwear to Team GB. Simon Jersey tasked The Strong Agency with supporting the launch and unveiling the bespoke collection ahead of the delayed 2020 Tokyo Olympics.
Our Strategy:
This was no ordinary launch. The 2020 Tokyo Olympics had been postponed due to the pandemic and the media agenda remained turbulent. Whilst lockdown had lifted and businesses returned to the workplace, it was important to all parties that a responsible event was delivered. The welfare of all attendees was our utmost priority. Working closely with the team at Simon Jersey and Team GB, an outdoor media launch was staged at the retailer’s headquarters. Here, British Olympians Elinor Barker, Dan Bibby and Mahama Cho unveiled Team GB’s formalwear ahead of the delayed 2020 Tokyo Olympics. Activity included an alfresco photoshoot, Q&A, and back-to-back athlete interviews, delivered at three well-spaced interview stations and facilitated online. A meticulously planned schedule ensured that time with each athlete was maximised to full effect, with the syndication of supporting press material, including Simon Jersey’s photography, further extending the media reach.
The Results:
This campaign saw countless and complex environmental obstacles successfully navigated in order to achieve outstanding medal-worthy results. Drawing on The Strong Agency’s extensive retail, sport, and news expertise, extensive coverage was achieved in the client’s core target media including the fashion, retail, sport and manufacturing trade press, national news, and NW business and lifestyle media.
Image credit: Simon Jersey / Team GB
