Radio, London
The Brief:
Located on the 10th floor of luxury lifestyle hotel, ME London, Radio rooftop bar is one of the capital city’s most iconic rooftop destinations. Acquired by Upmarket Leisure in August 2023, the venue temporarily closed in the spring of this year for an extensive £2.5m refurbishment. Working with the client and all stakeholder partners, The Strong Agency was tasked with leading the PR and communication around the coveted venue’s reopening.
Our Strategy:
There were just five weeks from the point of brief to launch. The Strong Agency got to work with immediate affect, drawing on the agency’s extensive hospitality and travel sector expertise to design a suite of press tools fitting with the new luxury lifestyle destination. These included a media tease, to ensure that Radio rooftop bar was placed firmly on the media’s radar ahead of launch, and a comprehensive launch kit in which striking visual and motion assets were created to accompany the written narrative. A highly targeted and extensive media relations campaign ensued and indeed, is ongoing.
The Results:
The reopening of Radio rooftop bar heralds a new era for ME London as the luxury lifestyle hotel celebrates a decade of innovation and individuality. For Upmarket Leisure the relaunch further increases the leading hospitality company’s footing in the capital city. The emphasis of this campaign is on quality over quantity, with coverage in high-end London and aspirational travel, lifestyle, and luxury titles fitting with the ethos of the design-led hotel. At the time of writing we’re proud to have secured eleven standalone editor features, to complement opening news, and work has only just begun.
