Mint Property Finance
The Brief:
Mint Property Finance is a leading provider of specialist finance. The business appointed The Strong Agency to promote the launch of its new brand identity in 2020. It’s a relationship that continued to grow, with The Strong Agency retained to deliver the business’s PR and social strategy as part of an integrated marketing approach.
Our Strategy:
Mint Property Finance is recognised for its unique, flexible approach to lending, its people-first culture, and commitment to launching new and innovative products that meet the Borrower and Lender’s needs. Working as an extension of the Mint Property Finance team, The Strong Agency shone a light on the business’s core values, embracing a comprehensive mix of activity including media relations, news-jacking, round tables, paid media, events, research papers, and social media to position the business front of mind of all stakeholders.
The Results:
Extensive and sustained quality coverage in Mint Property Finance’s core and aspirational media, contributing to sustained significant business growth. An effective awards programme, managed by The Strong Agency, saw Mint Property Finance recognised in every year of business, further elevating the profile of the leading specialist finance lender.
