Sky Bar Terrace

Shooting High For Sky Bar Terrace, Liverpool

The Brief:

Premium hospitality group Upmarket Leisure tasked The Strong Agency with delivering the launch of its new Sky Bar Terrace at INNSiDE Liverpool hotel.  The highest alfresco bar in the city, the opening was to elevate Liverpool’s restaurant and bar offering to new heights.

Our Strategy:

Sky Bar Terrace required no theatre; the chic venue’s world-class cocktails and unrivalled views of Liverpool’s iconic waterfront set the stage for a stylish and discerning crowd.  A venue to be experienced, experiences are exactly what The Strong Agency delivered.  In abundance.  Drawing on our extensive network of contacts a carefully targeted programme of media, influencer, and ambassador experiences were facilitated, driving sustained exposure and reservations throughout the season.  Coupled with an impactful launch story, coverage levels for the chic venue were sky high.

The Results:

The Strong Agency’s campaign delivered blanket standalone feature coverage in all target media.  Coupled with sustained high profile influencer, media and ambassador content generated throughout the season, Sky Bar Terrace was the talk of the city.  The venue is now rightfully recognised as one of Liverpool’s most coveted destinations.