Market-leading expert supply partner, Middledale Foods, has appointed The Strong Agency to lead the business’s PR and marketing communication.

Driven by insight, technical expertise, and a partnership-led approach, Middledale Foods helps customers to succeed in a dynamic market by delivering innovative ingredients, strategic sourcing, and resilient, sustainable supply chain solutions.

Customers and manufacturing partners comprise of some of the UK’s best known and exciting fast-growing brands including Yeo Valley, Baxters, and Arla Foods.

The Strong Agency will work with Middledale Foods to enhance brand visibility in core target markets, convey the business’s extensive breadth of products, services and expertise, and fuel the business’s continued growth.

Working with the business’ marketing partner, Food by Design, the agency will also guide the business’s social and digital communications strategy.  This will see a focus on LinkedIn and e-mail marketing.

The retainer contract comes as Middledale Foods looks to ambitious future growth, with expansion in the UK and internationally.

Speaking on the agency’s appointment, Managing Director of Middledale Foods, Sarah Summers, said:  “The Strong Agency has a proven track record of delivering campaigns that make a real impact, backed by strong strategic insight, a deep understanding of the market and a genuine commitment to delivery.

“The team has taken the time to really get to know our business and build trusted relationships.  I’m confident that the communications plans we’re developing together will support us in realising our growth ambitions.  First results are already having a demonstrable effect.  We’re delighted to have Jules and the team on board; they’re a valuable addition to the business.”

Founder and Managing Director of The Strong Agency, Julie Wilson, added: “With nearing 30 years’ expertise, Middledale Foods has quietly grown into one of the largest specialised food ingredient suppliers in the UK, enabling ambitious growth, operational excellence, and long-term value for forward-thinking food manufacturers worldwide.

“It has done so whilst building a culture where people and partner relationships are valued, performance is recognised, and contribution is rewarded.  We are looking forward to working together to raise the profile of Middledale Foods and positioning the business as a rightful authority in the specialist ingredient and food manufacturing sectors.

“The Strong Agency has a proven track record of producing campaigns that deliver positive business impact.  We are delighted to have the opportunity to contribute to the continued growth of Middledale Foods at this pivotal time.”